New brands for the New Year

December 2009 » Departments » COMMENT
Shanon Fauerbach, P.E.

So many projects have come to fruition in the past couple weeks here at Stagnito Media, CE News’ publisher, that I thought it best to introduce you to some of our new initiatives.

The biggest announcement is that our sister publication, Structural Engineer, will be renamed and redirected with the start of the New Year. Structural Engineering & Design will launch in January and will reflect the evolution experienced in the practice of structural engineering. No longer are structural engineers operating in a silo to support the desires of architects; they are valuable collaborators in the successful creation of safe, efficient, and effective structures. They are leaders who fulfill a more comprehensive standard of practice for projects that are more complex than ever before. And they are relying on new materials; engineered products; technology solutions; and processes, such as building information modeling (BIM) and integrated project delivery, to meet project goals — especially time, budget, and sustainability objectives.

As a result, the relationship between structural engineers and architects has also changed, and today, collaboration between these parties is central to successful projects. Yet, both structural engineers and architects agree that they would be more effective in their work and collaboration if they better understood the issues faced by their counterparts. To be successful they need more information about the entire design and construction process.

Structural Engineering & Design will fulfill the new needs of structural engineers, as well as those of architects who are interested in the structural aspects of buildings and other structures. As Structural Engineer did for the past decade, Structural Engineering & Design will continue to serve the core needs of structural engineers, with coverage of the building codes, design techniques, new and relevant technology — including BIM — market trends, and structural products. In addition, it will cover examples of successful team collaboration, especially: well-designed and coordinated project details, integrated design and project delivery, and sustainable design. It will also educate structural engineers on the architectural issues and products pertinent to their work, such as cladding and exterior walls, fire protection, egress, and roofing systems. Furthermore, Structural Engineering & Design will appeal to architects who work closely with structural engineers and want to better understand design and collaboration from their perspective.

In addition, we’ve launched a valuable new resource for civil engineers at CEnews.com: The Directory. Filled with searchable information about products and services to help you meet project and business needs, this dynamic resource is an easy way to research products. We’ll be working with vendors and service providers to update and add to this directory throughout the year, and in March 2010 we’ll publish a print version.

We’ve also launched a new brand recently — Sustainable Engineering. First released as a website and e-newsletter (sign up for free at www.sustainableengineering.com), we’ll be publishing a print magazine in 2010. Sustainable Engineering: From design to execution, is a resource for all members of sustainable project teams, including various engineering disciplines (especially civil; structural; and mechanical, electrical and plumbing engineers), owners, architects, and builders. With news, standards, products, project case studies, and asset management coverage about the full scope of green project lifecycles, this new outlet will be a source of can’t-miss information. Also, the brand will be hosting a free webcast series beginning with “Beyond ‘Green’: Building Designs That Work” on Dec. 15, 2009 at 2 p.m. Eastern (see the ad on page 15).

Enjoy this last issue of 2009! I wish you a busy and prosperous New Year.

Shanon Fauerbach, P.E.,
sfauerbach@stagnitomedia.com


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